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Fashion has always been at the forefront of innovation through projects using artificial intelligence, virtual reality or 3D scanning. This project is part of that logic. Indeed, this collaboration features 8 dynamic NFTs, purchased for use in ALTAVA’s new interactive meta-game, Worlds of You, and auctioned on Featured By Binance.

Olivier Rousteing, Balmain’s creative director, has spent the last decade working with talent and ambition to continue the house’s exceptional legacy initiated by Pierre Balmain. Balmain today is a distinct silhouette, style and attitude that pays homage to the house’s workshops, while celebrating the historic Parisian heritage of the house, founded over 75 years ago. While remaining true to his own creativity, he designs clothes that reflect the way the powerful and international house of Balmain wants to live today.

This partnership is part of that logic. To bring this exceptional NFT collection to life, Balmain collaborated with the ALTAVA gaming company in honour of Artistic Director Olivier Rousteing’s 10th anniversary at Balmain. The collection is inspired by travel, and its remarkable ability to open minds, lift spirits and bring together people who have been separated. We present a futuristic, space-inspired virtual collection, exclusively from the show, to motivate us to “always dream big, stay optimistic and consider all possibilities” as we move forward.

“A leading fashion brand like Balmain taking its first steps into NFT is proof that luxury fashion has transcended the physical world and entered the metaverse. We are delighted to be part of this to help Balmain and ALTAVA enter a new era of engagement with their customers,” said Teck Chia, CEO of Featured by Binance.

“We are experiencing a real evolution in all industries. The fact that the fashion and luxury world is embracing the virtual world is very exciting. Allowing brands like Balmain access to a wider section of society and giving designers greater creative freedom is a real opportunity,” said Elizabeth von Guttman, co-founder of ALTAVA.

In the virtual world created by ALTAVA, owners of the 8 unique NFTs from the F/W 2021 collection will have the opportunity to wear the pieces and customise their characters in-game. The NFT owner will be able to unlock their unique piece and will be able to sell or trade it on ALTAVA Market (launching in October) for another exclusive NFT item, eventually becoming interoperable in the metaverse.